Don't Show The Behind The Scenes of Your Product
(Or do). I found myself in David Jones the other day, spotted a beautiful new yellow candle in the perfume department, and moseyed on down to have a sniff. It was delightful. I love Glasshouse Fragrances candles - there's just something about them that seems so... je ne sais quoi. There's a million candles out there in the marketplace, so what makes the allure of these jewel-cut lidded beauties so intoxicating? The gold foil? Maybe. The scents themselves? Sure. The price tag? Definitely. They're expensive. For a chunk of wax with a piece of cotton string sticking out the top of a stumpy glass, $60 is a high price to pay for a couple hours of your room smelling like caramel. Or a Christmas pudding. Or a Peach Bellini. So why do I have all three? Glasshouse Fragrances have positioned their products as the height of luxury. It's not. I know, but they make you feel like it is. The flutter in my heart when I take one to the counter of the perfume department says it all. The